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Photographer Cameron-James Wilson is facing backlash after fans discovered Instagram model Shudu wasn’t a real human after all–she was a product of his imagination.

The digital model gained over 45,000 followers on IG, with many admirers of the dark-skinned beauty believing she was real.

‘I was learning how to create 3D imagery for graphic novels and animations and I had the opportunity to create a model however I wanted,’ Cameron-James tells ‘So I created the most beautiful woman I could.’

Shudu’s design is inspired by a Barbie doll and Australian model Duckie Thot.

While Wilson maintains Shudu is just a flex of his artistic ventures, former fans of the digital model find his intentions to be a little more insidious. Dark skinned women are historically underrepresented in the beauty industry, so for a White man’s creation of a Black woman to take up space and garner attention in the midst of WOC’s marginalization is insulting for the real life women clamoring for a job.

Wilson maintains Shudu isn’t for commercial use, even though the fake model was rocking a Rihanna Fenty Beauty color in one of her posts.

‘Shudu isn’t for hire, she’s a muse for my creative output,’ Wilson explained.

‘I’m not trying to replace models and if anything it’s a criticism in how fake society has become that a CGI Model can pass for real.’






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