Coach To Change It’s Brand Name To Tapestry And People Are Upset
Hello Beautiful Staff
Handbag company Coach is making a couple of changes, including the name of their products. On Wednesday, the company announced their new name will be Tapestry, Inc. The 76-year old company also serves as home to Kate Spade and Stuart Weitzman.
Established in 1941, Coach is proud to keep its name. Our parent company, Coach Inc., is changing its name to Tapestry, effective 10/31.
This news didn’t hold well with many of the company’s supporters; some claimed the name doesn’t identify with leather handbags at all. In addition to the 2 percent decrease in company shares after the announcement, folks took to Twitter to express their disdain with the news.
Tapestry is a terrible name. Sounds like something you'd find at a Hallmark Gold Crown store right next to (shudder) Vera Bradley. #coach