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Becoming an entrepreneur is no easy feat. It takes guts, perseverance, discovering your passion, creating a business plan and identifying your target audience. However, there is no greater feeling than knowing you are your own boss. Natural hair influencer Kish Burries knows that feeling all too well.

With more than 45,000 followers on the ‘Gram, Kish has learned how to powerfully engage her social media followings, especially in the natural hair community. Honing her skillset to wield influence among her audience members, she has helped brands deliver an authentic message that is more palatable to real people than traditional advertisements.

But how does this media maven stand out in a community full of natural hair influencers? In an interview with HelloBeautiful, Kish dropped some pearls of wisdom. “You have to be authentic. You have to really be yourself,” she said. “You have to allow people to see you, even parts of you that you may not be so proud of.”

More importantly, lend a helping hand. When you do good for others, you’re also reaping the benefits. Your brain releases feel-good chemicals and spurs you to perform more kind acts; some psychologists call it the “helper’s high.”

As Ella Baker once said, “Give light and people will find the way.”

The grand return of the Melanin Awards amplifies and honors the finest Black-owned beauty brands with honest reviews, and discusses the evolution of beauty in Hip-Hop culture.