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Tyra Banks is a business beauty.

Rising as a successful African-American supermodel in the ’90s, she spun her runway experience into a successful reality TV show competition, America’s Next Top Model. From taking a nine-week program at Harvard Business School Extension to investing in tech startups, the entrepreneur has been diverse in how she builds her empire.

Now she can add beauty mogul to her resume.

Tyra recently revealed that Tyra Beauty exceeded sales projection since its official launch and is growing exponentially.

Tyra Beauty is allegedly exclusively funded by the model herself. She has created a direct-selling beauty brand that empowers sellers through a direct-sales business model.

“I want my Beautytrainers [or direct-sales representatives] to have the world to sign up to sell, not just America,” the 42-year-old said.

Ever wonder why Tyra created #TYRABeauty? Click the link in our bio and hear the story straight from her. 💛

A post shared by TYRA BEAUTY (@tyrabeauty) on

Tyra expressed that she wants to grow her beauty brand into a global company.

She revealed, “We have these things called BFOGs, Big Fierce Outrageous Goals, and I don’t see that as outrageous. I see that as very reachable.”

Tyra Beauty has 14 products ranging from $16 for lip liner to $78 for a “TyOver,” which boasts a fierce, new look in just five minutes. Yes, really!

You can shop the line here.

PHOTO CREDIT: Instagram, Getty

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