That Rihanna reign just won’t let up!
The singer, actress, and creative director has been making major moves in the fashion and beauty industry. Already a style icon (what cover ISN’T this beauty on?!), this year alone, she has collaborations with both Manolo Blahnik and Puma. Now the star can add Louis Vuitton to her list.
The Kendo division of LVMH Moët Hennesy Louis Vuitton has created a partnership with Rihanna to launch a complete makeup collection. Yes, please!
There are rumors that LVMH may have paid as much as $10 million dollars to secure the Bajan superstar. It’s definitely worth the investment as Rihanna is a modern day Midas: everything she touches turns to gold. Allegedly, Manolo Blahnik saw significant sales spike heavily related to their partnership with Robyn Fenty.
Now LVMH is here to bring Bajan beauty to all with a collection called Fenty Beauty by Rihanna launching fall of 2017.
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars.” ~ David Suliteanu, CEO of Kendo
The Rihanna makeup brand will be the third significant cosmetic project that Kendo has undertaken. They are the company behind Kat Von D Beauty and Marc Jacobs Beauty.
Rihanna is not new to the beauty game. She partnered with Viva Glam lipstick in 2014 to raise funds for AIDS research and in 2013 she collaborate with MAC Cosmetics on a limited edition, four-part, RiRi Hearts MAC color cosmetics collection. One of her most popular lipsticks amongst consumers and fans: RiRi Woo (and it sold out on launch day in 3 hours).
Makeup isn’t the only thing that Rihanna involves her brand. She has also produced several fragrances for Parlux Ltd. Her latest fragrance launched in Fall 2015. While celebrity fragrances are no longer as popular as in the early to mid-2000’s, industry sources estimate that Rihanna’s Parlux fragrances, in total, generate about $75 million dollars. There is no doubt that Rihanna is not only a trendsetter but also a fashion icon. After all, she did receive the Fashion Icon Award from CFDA in 2014. And who could forget the 23,000+ Swarovski crystal, see-thru, Adam Selman creation she wore to receive the honor.
Kendo has given Rihanna the opportunity to play an integral role in the development of the collection and predict a long-term relationship.
Beauties, will you be buying Fenty Beauty by Rihanna? Take our poll below!