Hellobeautiful Featured Video

Olivier Rousteing announced the newest Balmain campaign on his Instagram. Giving love to the original supermodel – the campaign features our 90’s favorites including Naomi Campbell, Cindy Crawford, and Claudia Schiffer.  The campaign is shot by Steven Klein.

The campaign pictures the models both individually and together posing in Rousteing’s ruffled and body-conscious creations. Olivier Rousteing gushed,

This campaign is about what makes me love fashion, and these three women are exactly that.  These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future. – Olivier Rousteing

This campaign is so refreshing and goes back to fashion’s original roots: supermodels and iconic style.  It further proves that Naomi Campbell is not ‘too old to model.’  Rousteing also praised Campbell for having “the best body in the business.”

Rousteing has taken Balmain to a whole new stratosphere since being appointed Creative Director of the fashion house in 2011 (at age 24).  Celebs including Kim Kardashian, Kanye West, Rihanna, and more are constantly seen donning his designs and supporting his fashion decision.

Check out more images from the Balmain campaign.


For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.