Nestle Fitness is promoting breast cancer awareness by seeing how many people they can catch sneaking a peek at one woman’s cleavage.
You might recognize the Nestle brand for all of the delicious treats (like chocolate chip cookie dough) that they sell in the United States. Outside of our country, though, they’re also known as a solid fitness brand that makes their customers well-being one of its highest priorities.
To make sure that everyone remembers the importance of checking your breasts for lumps on a regular basis, the company outfitted one actress with a hot pink bra and a hidden camera. She was then sent her out into the street to clock how many people looked directly at her boobs.
By the end of the video, which came with the hashtag #CheckYourSelfie, 29 people were caught on camera. To be fair, the woman was wearing a hot pink bra that was on full display to everyone—including babies and puppies.
The takeaway here? Everyone else is checking out your boobs, but when was the last time you did? No need to answer that now, but just think about it.