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Apparently, Kanye West was right that the Republican party doesn’t care about black people, but they’re trying to change that.

Republican National Committee Chairman Reince Priebus made an appearance at the annual National Association Of Black Journalists convention on Thursday to announce that the GOP will be making a concerted effort to court more black votes in upcoming elections, reports.

“We have become a national party that has decided that it’s OK to show up once every four years about five months before an election,” he told reporters. “We’ve become a national party that really is a U-Haul trailer of cash for a presidential nominee. We have forgotten the mechanics.”

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According to the Pew Research Center, black people only account for two percent of all Republican votes. In the struggle to regain control of The White House, the GOP sees that it needs every vote it can get. In the last presidential election, 96 percent of black voters cast their ballot for President Barack Obama. Reince thinks those leanings could change over time if the Republican party made a bit more effort to speak to the interests of its black constituents.

“I understand that this is not something that’s going to change overnight,” said Reince. “What I’m saying is instead of getting 6% of the black vote in this country, if we get out there and fight and talk to people, then we get 15, then we get 20, and two years later we get 22 and 23. I’m in this for the long haul.”

That’s not just lip service, the GOP is making some major investment in getting people of color to support their cause. Reince claims the party is spending $8.5 million per month to target black, Latino and Asian voters. Members have also set up offices in 15 and hired full-time workers to get the word out about Republicans can do for people who aren’t white.

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To prove that he’s got some kind of connection to black people, Reince told moderators of a discussion that his mother was born and raised in Sudan before moving to the United States. He also revealed that he spent time working as a law clerk for the NAACP Legal Defense Fund earlier in his career.

“I don’t talk about that often. I don’t think anyone has ever heard me say that,” he explained. “I don’t try to use that as a method to endear myself, but I say that because I think all of us have a story to tell about where we come from and how we got here.”


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