Britto’s eye for how ideas and audiences come together has made her an ideal producer and partner for the team. She will being joining Byrd and Jones for their fourth project which will open for previews on August 24. Romeo and Juliet will be led by Condola Rashad, who won acclaim for her role in Stick Fly, and her co-star Orlando Bloom. The producers are looking forward to the challenge of engaging a younger audience and creating a new energy for a play that has not been on Broadway in over 30 years.
For the producers, each day is a series of business meetings, from legal conversations to decisions on marketing plans. And of course there are the casting conversations. The next project for Front Row Productions will be Black Orpheus, adapted from the acclaimed film from out of Brazil, based on the Greek classic. This project will be their first move out of the revival space, marking a new phase for the team.
Jones recalls that in days spent earning her MBA at New York University, she never expected to be producing Broadway shows. “I sat in classes where Broadway producers came and spoke about their jobs. I looked at them as independently wealthy people, so I never thought of it as a path. In reality, being a producer is like being a serial entrepreneur. You are putting together a business plan, marketing plan, legal and personnel each time. And then the stars have to align. By opening night, you are celebrating getting that far, and also awaiting the reviews.”
What connect Byrd, Jones and Britto is a steadfast relationship with tenacity. For Britto, it is about the complementary relationship between excellence and learning. “People can only work from the level they are exposed, you have to constantly elevate. You have to stretch past fear until you see the sky was the limit. Past tense. I want my legacy to be about doing things that had never been done before, and illuminating the path for those coming along.”
Byrd and Jones agree, repeating, “Always maintain forward motion.”
Be sure to visit the highly acclaimed The Trip to Bountiful on Broadway through October 9. Check out our special deal on tickets here. Cathy Hughes’s special on TVOne with the cast and creative team airs Thursday, July 25th at 8 p.m. ET.
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TV One Takes ‘The Trip to Bountiful’ With Cathy Hughes [EXCLUSIVE VIDEO]
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