4. YaYa Dacosta says she aims for healthy hair; not to be a revolutionary.

“I’ve seen so many more curly, kinky, nappy whatever you want to call it, heads walking down the street now. I grew up in a time when that was not ok. In my family, you know my mother never had a relaxer in her entire life. My sister and I (have never had a relaxer) it was never an option. It wasn’t me trying to be a revolutionary, you know cutting off my perm trying to make a statement. It had nothing to do with that. That was just how I wore my hair,” she said.

“Ultimately I just want my hair to be healthy. So to act as the whole ambassador thing is by default and it’s a blessing and I’m glad that so many people are inspired, I think the more the merrier. That way if more girls feel beautiful as they are then great, but at the same time I’m not judging anybody, so please weave it up! Do what makes you feel good.”

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.