Kim Roxie proves you can do more with less. The founder of LAMIK Beauty (pronounced la-MEEK) began her journey into the world of cosmetics out of necessity. While attending Clark-Atlanta University, like many other broke college students, Roxie realized she needed a source of income.

“I was in college and couldn’t afford to be there. Then I heard they were hiring at the mall for make-up artists. I just went in and applied,” Roxie said.

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While majoring in public relations, Roxie began doing make up at a kiosk then Sephora to perfect her craft. Roxie says her appreciation for make up most likely came from her mother.

“My mom was the type that didn’t leave the house without make up. She was that woman,” Roxie, said laughing.

At 21 years old and a senior in college, Roxie realized she hadn’t secured an internship and grew nervous about what she would do after graduation. While at home one day, she went through her make-up bag and a light bulb went off.

“You’re going to start a make up line, and it’s going to be called LAMIK. Love And Make-up In Kindness,” Roxie, recalls.

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