WTF: Watermelon Soda Uses A Little Black Girl On Can
Written by
Danielle Young, Associate Editor
Published on
March 14, 2013
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Black people and their undying love for watermelon is a racist stereotype with roots embedded in slavery. Which is why many Black people refuse to even enjoy the refreshing and delicious treat, in public anyway. However, there may be a way to get your watermelon fix without the unspoken discomfort of being the but of a racist joke. How you ask? Just try some good ol’ watermelon soda, complete with a picaninny mascot splattered across the controversial can! Refreshing, no?
This soda hit the shelves around 2009 and have been offending folks ever since. I couldn’t find any information detailing if they were still being sold, but something tells me that they’ve been pull from the shelves.
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According to David Pilgrim, the curator of the Jim Crow Museum, “defenders of slavery used the watermelon as a symbol of simplicity. African Americans, the argument went, were happy as slaves. They didn’t need the complicated responsibilities of freedom; they just needed some shade and a cool, delicious treat.” Wait. What?
What’s surprising is the fact that Black people represent 13 percent of the population in the U.S. who consume watermelon. I guess we’re tired of being the butt of that joke?
What do you beauties think about this soda? Answer our poll below:
