HueKnewIt.com is the beauty blog where product meets insider know-how. Using her expertise as New York-based licensed skin care expert, Gregorie Guillaume gives the scoop on the newest must-have products for the face, hair and body. The twist: readers get insider tips and tricks for applying great celeb beauty looks, establishing innovative beauty regimes, and interjecting new trends into their existing beauty routines. HueKnewIt.com is the destination for confident women who are chic style stars and have a keen interest in all things beauty. @hueknewit
I live for the opportunity to give you beauties the lowdown on beauty products–what they do, how they work, is it worth buying? Tarte Cosmetics first came into my scope 4 years ago and our love affair is still going strong. At first glance many women of color, including myself, downplayed the brands’ ability to develop products that would actually work on them free of the ashen-effect.
The brand met this challenge head on and is currently on the other side of winning this war without question. Tarte’s marketing efforts don’t really speak to women of color, but at least we know there’s an environmentally-friendly line of products that all women can wear comfortably and still feel beautiful while wearing it.
Today’s Tried & True focus is on Tarte Cosmetics Amazonian Clay 12-Hour Blush in Amused ($25, tartecosmetics.com). Tarte is more known for its natural ingredients that are sourced from all over the world, and less on it’s truly outstanding collection of color cosmetics, which in my view should most certainly be celebrated.
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The formulation is a finely milled powder that doesn’t feel chalky to the touch and applies like a dream. It glides on with incredible smoothness. Initially, there was some hesitation on my part in using this shade of blush because Amused appeared to be way too light for my skin tone. But I became a believer within seconds of applying it. 12-Hour has the staying power especially if you have oily-skin… three hours later and the blush is still on with the same intensity as when I first applied it. Thumbs up to Tarte because it’s now my new go-to blush for this season, until I change my mind again of course.
If you’re one of those beauties who only uses MAC products–spread your wings and give other color cosmetics brands a try because you never know what treasures you’ll happen upon.