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Whether your hair is relaxed or natural, you’ve probably been told that deep conditioning your hair is a part of a solid hair care regimen. Almost every product line on the market has a deep conditioning product, which leads us to assume that it must be done. However, deep conditioning products and treatments, whether done at home or in the salon, are often the most expensive out there. If you’re trying to have healthy hair and a healthy bank account, you may opt out. You may reason that with moisturizing shampoos and co-washes, detangling conditioners and leave-in conditioners, skipping the deep conditioning step won’t do any harm.

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For me, I have long, thick, and color-treated hair so I can often use an entire jar of deep conditioner in one application. So deep conditioning on a weekly basis, depending on the product I use, can put a dent in my pocket – and I’m not here for that. I’m not here for dry, damaged hair either. But is deep conditioning really necessary? If so, how often should deep conditioning be done?

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.