Hellobeautiful Featured Video

Fashion designer and (soon-to-be ex-wife of Damon Dash), Rachel Roy has struck a deal with Jones Apparel Group to sell an affordable contemporary line at Macys Department stores.

According to the Wall Street Journal, Roy will launch a contemporary line called Rachel Rachel Roy to be sold exclusively at Macy’s Inc. (M).

Rachel Roy and Damon Dash to split.

The Rachel Rachel Roy collection will capture a fresh and youthful look that reflects today’s culture by mixing elements of downtown cool with uptown chic at affordable price points. The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags.

The collection includes an array of sportswear options, including stonewashed denim skirts; fake leather jackets and fake fur vests; long, chunky cardigans; Modal jersey dresses, jumpsuits and tops; crystal-embellished cotton jersey T-shirts; brushstroke-printed jackets and coats, and bright pink leopard-printed skinny jeans. In addition to apparel, there will be a large selection of accessories, including footwear, handbags and jewelry, all retailing for under $250.

Her other collections are carried in Neiman Marcus, Saks Fifth Avenue and Nordstrom.

Dress charity helps teen girls attend prom.

Also On HelloBeautiful:
Top 50 Natural Hair Products For Black Hair
She's got a natural glow
25 photos
More From HelloBeautiful