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Carol’s Daughter tapped Cassie, Solange Knowles and Selita Ebanks for a new multicultural ad campaign aimed at redefining what it means to be beautiful.

The 3 ladies represent multiple ethnicities—Cassie as African-American and Filipina, Selita as Jamaican, Irish, Indian and African and Solange as African-American and French Creole. Also, their hair textures range from sleek tresses to waves to natural curls; their skin tones from olive to brown.

The company’s goal is to appeal to a “millennial generation, which is basically a colorless society,” said Steve Stoute.

“They don’t see color anymore. They’ll say, ‘my father’s black, my mother’s white’…What we’re doing now is moving into a polyethnic space – women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes.” SOURCE

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.