Blush is so often overlooked—it doesn’t have quite the sex appeal of a red lipstick or smoky eye shadow. But once you find the right shade, it can be the only thing you put on. It’ll instantly brighten your skin.

Jillian Dempsey is a makeup artist and the global creative director for Avon.


To find the shade that flatters your skin tone, gently pinch your cheeks and match the blush to the color you get. You can also try one that’s half a shade darker than your favorite neutral lipstick. If you have acne or a ruddy complexion, choose a tawnier shade, so the blush doesn’t call attention to the redness. Either way, shimmery blush almost never looks natural.

To learn more steps to applying blush including adding cream, fanning yourself, smiling, and “building,” head over to Allure.

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