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Ciara has just secured a lucrative endorsement deal with Adidas. The singer, who is currently hard at work on her 4th studio album, joins other high-profile names including David Beckham to front the Adidas Originals 2010 global marketing campaign. As part of the deal, the 24-year-old will serve as a spokesperson in the campaign’s TV commercials worldwide, as well as feature as a model in the print ads for the ladies line.

The Adidas deal adds to the ever-growing list of sponsors/endorsements Ms. Harris has under her belt, which includes Verizon, DoSomething.org, Express (Skinny) Jeans and fashion designers Givenchy and Pucci.

We’re not sure she has the star power, but we definitely can’t think of anybody more athletically fit.

GIRL FIGHT: Ciara Swagger-Jacks Pussycat Doll Melody’s Pose

2010 Trend: How To Rock A Fierce Ponytail!

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.