SoBeautiful

Constantly find yourself double-tapping, saving, or pinning colorful eye looks only to reach for safe black or brown eyeliner IRL? Been there, and we’re SO done with that. Let’s all stop playin’ small when it comes to makeup. Join us on the bright side by adding vibrant eyeliners into your rotation. Not sure where to […]

Click through our gallery to get beauty inspiration from some of your favorite celebs and the products you need to nail the blue eyeliner trend. 

Create modern eye looks from softly subtle to gorgeously glam with this long wearing, waterproof liquid liner pen. Unlike other liners, the precision tip pen provides smooth and controlled application every time and easily draws a thin or thick line in one sweep making it the only option when doing a cat eye. Not to […]

Chrisette Michele always manages to look soft, yet simultaneously flashes us with a little edge that isn’t off-putting or unapproachable. Gotta love her! Get your version of this look by following these steps: Apply a primer to your eyelids so the color doesn’t wipe off. Next, brush a warm, neutral shimmer across your eyelid and a light shimmer […]

Chick flicks like Sex in the City 2 has ushered in the return of girls night out, however, a hot date to the movies is always in style and deserves just as much attention, so create a simple makeup look that makes an impact…even in a dark theater. And like the singer V.V. Brown, you too can pull off the ultimate “I’m just […]

To offset Tracy Reese’s flirty and feminine designs on the catwalk in New York City not too long ago, her models wore a smouldering, sultry eye (designed by Maybelline New York Global Makeup Artist Charlotte Willer) that was just absolutely captivating and provided just the right amount of edge with the use of heavy eyeliner. Seeing this makeup look reminded […]