The COVID 19 pandemic has challenged the foundation of many businesses. With in-person restrictions prohibiting the way we commune with one another, major companies have taken a blow. Some high end designers have been able to stay afloat with their niche clientele, but others aren’t as fortunate. Designer Carly Cushnie took to Instagram to […]

Businesses dependent on person to person contact have suffered a huge loss during the COVID-19 pandemic. If you’re in the haircare, skincare on nail care industries, then the mandated closures have made it difficult to stay afloat. If no business is coming in, how can shop owners pay rent and continue to pay their employees? […]

Cherie App is donating $5,000 to 10 small beauty businesses struggling during the pandemic.

In this time of uncertainty, the makeup guru, YouTuber, and entrepreneur is making the most out of his time in isolation.