Packing the right beauty essentials is key for surviving ESSENCE Festival's heat, humidity, and packed schedule.
Essence Fest showcased diverse beauty, fashion, and culture, with standout moments from Cardi B, Camille Rose, and Dr. Bernice King.
We spoke to the Senior Brand Marketing Manager at Juvia's Place, who opened up about the brand's activation at Essence Festival, their coveted "Golden Boxes" and customers facing long lines.