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Protecting and styling natural and color-treated hair in the winter months can be a challenge, but celebrity stylist and salon owner Carla Gentry Osario gives tips for how to properly moisturize.

For one, make sure to rinse hair with cool water because it closes the hair cuticles and gives your hair a shine. Carla also explains how to treat hair using Pantene’s relaxed and natural shampoo and conditioner from her salon, Styles New York.

View the video with our hair model Kaeisha and get ideas on how to maintain your mane!

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.