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Rihanna has filmed the video for “California King Bed,” the next single from her album Loud. It’s been reported that Jay-Z watched while she was on set.

The steamy clip, which features Rihanna caressing a male model in bed, will be endorsed by skincare brand Nivea, who recently hired her as its spokeswoman.

Rolling Stone magazine noted that Rihanna handpicked the one with the best abs and, naturally, broke the ice, saying, “Hi, I’m Rihanna, nice to meet you. No boners!”

Rihanna will perform the song at the Academy of Country Music Awards on April 3, alongside Sugarland frontwoman Jennifer Nettles.

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Hear the song below!

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.