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Popular Black Youtube vlogger Alissa Ashley is trending after revealing she paid a whopping $700 for her box braids. Alissa went to celebrity hairstylist Kari Williams, who charged $550 for the braids. Alissa tipped her $150 bringing the total up to $700. Alissa documented her trip to the salon in a Youtube Vlog titled, “I’m Not Bald Anymore.”

Alissa arrived to the shop with her hair already washed and blowdried (another reason people feel she paid too much money for the service that costs around $200 elsewhere) and left with long beautiful braids. However, the Internet is more focused onĀ  how much they cost than the finished product.

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The grand return of the Melanin Awards amplifies and honors the finest Black-owned beauty brands with honest reviews, and discusses the evolution of beauty in Hip-Hop culture.