Hellobeautiful Featured Video

If you’re a fan of makeup and a fan of Jhene Aiko, her latest collaboration with Kat Von D Beauty will definitely raise your brow. It was announced today Aiko is the new face of Kat Von D Beauty’s TRUE PORTRAIT Lightweight Medium Coverage Foundation that comes in 40 vegan shades.

Rihanna led the charge with her Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation that launched with 50 shades ranging to light tan to deep dark brown hues leading other beauty brands to incorporate more shades in their collection.


The collaboration has raised some concerns from some fans:

Other fans are excited for the collaboration.

Kat Von D’s True Portrait Foundation will cost you $36 and launches 9/2 on Sephora’s website and 9/10 in-stores.






For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.