If you’re a fan of makeup and a fan of Jhene Aiko, her latest collaboration with Kat Von D Beauty will definitely raise your brow. It was announced today Aiko is the new face of Kat Von D Beauty’s TRUE PORTRAIT Lightweight Medium Coverage Foundation that comes in 40 vegan shades.
Rihanna led the charge with her Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation that launched with 50 shades ranging to light tan to deep dark brown hues leading other beauty brands to incorporate more shades in their collection.
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You asked….we delivered. 🖤 Now available in 40 vegan shades: meet our NEW medium coverage foundation—True Portrait. It feels unbelievably lightweight and sets to a long-wear, airy matte finish. ⠀ ⠀ Global Launch Dates 🇺🇸 9/2 online @sephora 🇪🇸 🇵🇱🇮🇹 🇩🇪🇬🇧 in-store and online 9/2 @sephora_spain + @sephorapolska + @sephoraitalia + @sephoradeutschland + @sephora_scandinavia + @debenhamsbeauty 🇫🇷9/2: in-store @sephorafrance 🇨🇦9/10 online @sephoracanada 🇦🇪9/20 online and in-store @sephoramiddleast 🇺🇸 in-store 9/20 @sephora + @sephoracanada 🇷🇺 10/1 online and in-store @sephora_russia 🇦🇺 10/8 online and in-store @sephoraaus 🇸🇬 10/9 online and in-store @sephorasg 🇲🇽October online and in-store @Sephoramx 🇧🇷 March 2020 @sephorabrasil ⠀ ⠀ #complexion #foundation #concealer #KatVonDMakeup #KvDGirl #vegan #veganbeauty #vegano #vegana #crueltyfree #crueltyfreebeauty #katvond #kvdlook #sephoragirl #sephoraboy #glam #wakeupandmakeup #ilovemakeup #eotd #mua #makeupobsessed
The collaboration has raised some concerns from some fans:
Other fans are excited for the collaboration.
Kat Von D’s True Portrait Foundation will cost you $36 and launches 9/2 on Sephora’s website and 9/10 in-stores.