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Jhene Aiko Kat Von D

Source: Kat Von D Beauty / Kat Von D Beauty

If you’re a fan of makeup and a fan of Jhene Aiko, her latest collaboration with Kat Von D Beauty will definitely raise your brow. It was announced today Aiko is the new face of Kat Von D Beauty’s TRUE PORTRAIT Lightweight Medium Coverage Foundation that comes in 40 vegan shades.

Rihanna led the charge with her Fenty Beauty Pro Filt’rย Soft Matte Longwearย Foundation that launched with 50 shades ranging to light tan to deep dark brown hues leading other beauty brands to incorporate more shades in their collection.

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You asked….we delivered. ๐Ÿ–ค Now available in 40 vegan shades: meet our NEW medium coverage foundationโ€”True Portrait. It feels unbelievably lightweight and sets to a long-wear, airy matte finish. โ € โ € Global Launch Dates ๐Ÿ‡บ๐Ÿ‡ธ 9/2 online @sephora ๐Ÿ‡ช๐Ÿ‡ธ ๐Ÿ‡ต๐Ÿ‡ฑ๐Ÿ‡ฎ๐Ÿ‡น ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ฌ๐Ÿ‡ง in-store and online 9/2 @sephora_spain + @sephorapolska + @sephoraitalia + @sephoradeutschland + @sephora_scandinavia + @debenhamsbeauty ๐Ÿ‡ซ๐Ÿ‡ท9/2: in-store @sephorafrance ๐Ÿ‡จ๐Ÿ‡ฆ9/10 online @sephoracanada ๐Ÿ‡ฆ๐Ÿ‡ช9/20 online and in-store @sephoramiddleast ๐Ÿ‡บ๐Ÿ‡ธ in-store 9/20 @sephora + @sephoracanada ๐Ÿ‡ท๐Ÿ‡บ 10/1 online and in-store @sephora_russia ๐Ÿ‡ฆ๐Ÿ‡บ 10/8 online and in-store @sephoraaus ๐Ÿ‡ธ๐Ÿ‡ฌ 10/9 online and in-store @sephorasg ๐Ÿ‡ฒ๐Ÿ‡ฝOctober online and in-store @Sephoramx ๐Ÿ‡ง๐Ÿ‡ท March 2020 @sephorabrasil โ € โ € #complexion #foundation #concealer #KatVonDMakeup #KvDGirl #vegan #veganbeauty #vegano #vegana #crueltyfree #crueltyfreebeauty #katvond #kvdlook #sephoragirl #sephoraboy #glam #wakeupandmakeup #ilovemakeup #eotd #mua #makeupobsessed

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The collaboration has raised some concerns from some fans:

Other fans are excited for the collaboration.

Kat Von D’s True Portrait Foundation will cost you $36 and launches 9/2 on Sephora’s website and 9/10 in-stores.

1.

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We are so honored to have @jheneaiko as the face of the new TRUE PORTRAIT Lightweight Medium Coverage Foundation that comes in *40 vegan shades*. She's a badass vegan who loves animals just as much as we do! {$36 USD} #TruePortraitFoundationโ € โ € @jheneaiko wears shade "Tan 060".โ € โ € MUA | @iamleah Photographer | @daniellestlaurent โ € โ € Global Launch Dates ๐Ÿ‡บ๐Ÿ‡ธ 9/2 online @sephora ๐Ÿ‡ช๐Ÿ‡ธ ๐Ÿ‡ต๐Ÿ‡ฑ๐Ÿ‡ฎ๐Ÿ‡น ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ฌ๐Ÿ‡ง in-store and online 9/2 @sephora_spain + @sephorapolska + @sephoraitalia + @sephoradeutschland + @sephora_scandinavia + @debenhamsbeauty ๐Ÿ‡ซ๐Ÿ‡ท9/2: in-store @sephorafrance ๐Ÿ‡จ๐Ÿ‡ฆ9/10 online @sephoracanada ๐Ÿ‡ฆ๐Ÿ‡ช9/20 online and in-store @sephoramiddleast ๐Ÿ‡บ๐Ÿ‡ธ in-store 9/20 @sephora + @sephoracanada ๐Ÿ‡ท๐Ÿ‡บ 10/1 online and in-store @sephora_russia ๐Ÿ‡ฆ๐Ÿ‡บ 10/8 online and in-store @sephoraaus ๐Ÿ‡ธ๐Ÿ‡ฌ 10/9 online and in-store @sephorasg ๐Ÿ‡ฒ๐Ÿ‡ฝOctober online and in-store @Sephoramx ๐Ÿ‡ง๐Ÿ‡ท March 2020 @sephorabrasil โ € โ € #complexion #foundation #concealer #KatVonDMakeup #KvDGirl #vegan #veganbeauty #vegano #vegana #crueltyfree #crueltyfreebeauty #katvond #kvdlook #sephoragirl #sephoraboy #glam #wakeupandmakeup #ilovemakeup #eotd #mua #makeupobsessed

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3.

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Our most-requested product is here! ๐Ÿ˜ญ๐Ÿ™Œ๐Ÿพ๐Ÿ™Œ๐Ÿป๐Ÿ™Œ๐Ÿผ Meet the NEW True Portrait Lightweight Medium Coverage Foundation available in 40 long-wear vegan shades. #TruePortraitFoundation contains Elastic Essenceโ„ข Effect that flexes with all your expressions. #TruePortraitFoundation #Vegan #CrueltyFreeโ € โ € Global Launch Dates ๐Ÿ‡บ๐Ÿ‡ธ 9/2 online @sephora ๐Ÿ‡ช๐Ÿ‡ธ ๐Ÿ‡ต๐Ÿ‡ฑ๐Ÿ‡ฎ๐Ÿ‡น ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ฌ๐Ÿ‡ง in-store and online 9/2 @sephora_spain + @sephorapolska + @sephoraitalia + @sephoradeutschland + @sephora_scandinavia + @debenhamsbeauty ๐Ÿ‡ซ๐Ÿ‡ท9/2: in-store @sephorafrance ๐Ÿ‡จ๐Ÿ‡ฆ9/10 online @sephoracanada ๐Ÿ‡ฆ๐Ÿ‡ช9/20 online and in-store @sephoramiddleast ๐Ÿ‡บ๐Ÿ‡ธ in-store 9/20 @sephora + @sephoracanada ๐Ÿ‡ท๐Ÿ‡บ 10/1 online and in-store @sephora_russia ๐Ÿ‡ฆ๐Ÿ‡บ 10/8 online and in-store @sephoraaus ๐Ÿ‡ธ๐Ÿ‡ฌ 10/9 online and in-store @sephorasg ๐Ÿ‡ฒ๐Ÿ‡ฝOctober online and in-store @Sephoramx ๐Ÿ‡ง๐Ÿ‡ท March 2020 @sephorabrasil โ € โ € #complexion #foundation #concealer #KatVonDMakeup #KvDGirl #vegan #veganbeauty #vegano #vegana #crueltyfree #crueltyfreebeauty #katvond #kvdlook #sephoragirl #sephoraboy #glam #wakeupandmakeup #ilovemakeup #eotd #mua #makeupobsessed

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