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1. Lil Duval vs Burger King

When Lil’ Duval tweeted Burger King, trying to shade their chicken nuggets and they responded with epic shade, we knew we were in a whole new world–one where big brands take to social media to use the latest slang or some hilarious comedy to respond to people. It’s so good. Check out the best of the best in social media shade, comedy and tea.

2. White Castle

3. Skittles

4.

5. Delta Wants To Be Your #WomanCrush

6. Taco Bell vs. Old Spice

7. Netflix

8. ASOS On Lenny Kravitz’s #Penisgate

9. Chili’s

10. Oreo

11. Chick-Fil-A

12. Juicy Fruit

13. JetBlue

14. IHOP On Fleek

15. Shade From Mashable

16. Popchips

17. Intel

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.