Queen Bey don’t play, period.
This is a lesson that Reebok apparently had to learn when the iconic Grammy-winning singer walked out of a meeting with the sports apparel company for not having any diversity in the room.
During a recent episode of ESPN’s “The Jump,” writer Nick DePaula revealed that Beyoncé wasn’t here for the all white faces, essentially looking like a Trump rally.
“Throughout this process over the last year or two,” DePaula told the hosts that Bey had been courted by numerous companies, including Reebok and Under Armour to name a few.
“She had discussed with Under Armour, with Reebok as well, Jordan [at Nike] at one point was interested in maybe partnering with her. She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?’”
DePaula continued: “Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects by background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms.”
“For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyonce 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity,” he concluded.
Looks like Reebok’s lose was Adidas’ gain, ’cause earlier this week they announced they signed the “Lemonade” singer to a “multi-layered” endorsement deal, which includes relaunching her Ivy Park line.
Well, Black Twitter had some thoughts on Reebok playing themselves when it came to downplaying how important race and representation means to the Queen:
Having no baby hairs, Afros, OR Jackson 5 nostrils in a meeting with Beyonce is an unforced error, Reebok. pic.twitter.com/iDbIb7sLva— brittany packnett cunningham will brb. (@MsPackyetti) April 5, 2019
tfw you’re the sole black employee at Reebok listening to your bosses get dragged by Beyoncé pic.twitter.com/qcofIXc4bJ— Natasha Rothwell (@natasharothwell) April 5, 2019
Beyoncé’s whole Coachella performance was “Hi. I’m black af. You were saying?”— brittany packnett cunningham will brb. (@MsPackyetti) April 5, 2019
How Reebok ain’t even put no Black seat fillers in on that meeting is beyoooond me. pic.twitter.com/aNvPqfGp1c
Beyoncé: is this the team that would be working on my product?— RoRo Siwa (@brohanrex) April 5, 2019
Beyoncé when she saw too many whites pitching to her in the Reebok boardroom pic.twitter.com/KOiUrXGQjg— LEX (@lexee4_) April 5, 2019
Beyonce walking into the room to see Reebok's diversity lacking pitch team. pic.twitter.com/BsVzHZIGyg— Doreen thinks highly of herself (@DoreenGLM) April 5, 2019
Beyonce after the Reebok Power Point Presentation: pic.twitter.com/jc0pTumHHo— 🎾 (@HattrickEwing33) April 5, 2019
So Reebok really made their big pitch to Beyonce with a room full of whites. A company that big, being that dumb, on that level is hilarious (sad)— Hemp Queen (@Suite_Tea) April 5, 2019
Beyoncé recently walked out of a meeting with @Reebok after highlighting inequality in their proposed team to manage IVY PARK.— Beyoncé Hub (@theyoncehub) April 5, 2019
She reportedly said "Nobody in this room reflects my background, skin colour, and where I'm from or what I want to do." pic.twitter.com/IPDqg2hFt7
Beyoncé said “til y’all get it together at Reebok, there will be no meeting. Be bless y’all.” WHEW! pic.twitter.com/6Z7WHjuGGN— PHASE 1 Of Soloyoncé 🇺🇸 (@MrBeyonceFan) April 5, 2019
Beyoncé walking out on a deal with Reebok because their team wasnt diverse enough is one of the many reasons why I will forever love her pic.twitter.com/VjcyriCRlm— muah 💋 (@cheersmelanin) April 5, 2019
LRT: I don’t wear women’s sneakers, but I’m copping a pair of the Beyoncé Adidas just cuz of that Reebok move. Lol— DJ Heat (@DJHeatDC) April 5, 2019
Beyonce passed on a Reebok deal because there wasn't any diversity on the team that would work with her. A QUEEN 👸🏾 I STAN pic.twitter.com/k4bSiqiz0Q— Willie (윌리) 🇭🇹 (@Willie_B_) April 5, 2019
Beyoncé: Are these the people I will be working with?— william. (@willtbh) April 5, 2019
Beyonce stepped out that Reebok office like pic.twitter.com/zVX0XIw29h— Craig Bro Dude (@CraigSJ) April 5, 2019