The days of big budget videos are long gone! That is unless you are Birdman, of course! The Cash Money billionaire spared no expensive to shoot his latest single “Tap Out.” His ostentatious spending reminds us of a time when record labels actually invested millions of dollars into their artists’ visuals. What say you? shall we take a trip down memory lane to reminisce on the most expensive videos ever created. I say yes!
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1. 9. Sisqo- “Thong Song”
You wouldn’t believe a pair of strings tied together to create a thong would have production value totaling $1 million. Sisqo’s “Thong Song” video was well worth it! Sike. They could have promised a couple of hood chicks camera time and paid a quarter of that amount!
2. 8. TLC- “Unpretty”
At the crux of TLC’s career, they were the biggest girl group ever. It’s no wonder the label didn’t mind shelling out $1.6 million to create visuals to match their inspirational song “Unpretty.”
3. 7. Celine Dion- “It’s All Coming Back To Me”
In 1996, Celine Dion’s dramatic ballad about lost love, “It’s All Coming Back To Me,” was a massive hit and needed a video just as stunning to accompany the platinum single. The Nigel Dick-directed clip came with a $2 million price tag.
4. 4. Mariah Carey Ft. Jay-Z “Heartbreaker”
Mariah Carey’s 1999 banger “Heartbreaker” cost a whopping $2.5 million to produce. It could be the movie theater they had to rent to assure there were no unwanted extras or that famous fight scene featuring Mariah Vs. Mariah!
5. 3. MC Hammer- “Too Legit”
The only legit thing about MC Hammer was his label’s bank statement after shooting the visuals to accompany his upbeat dance track “Too Legit.” $2.5 million later, the “Too Legit” video was a hit–but probably because James Brown was in it!