SoBeautiful

After the success of her beauty care line Whoopash, Sheree Fletcher is on to her next business venture. We caught up with the ex-wife of Will Smith and she dished on her new online boutique and how to constantly reinvent your brand. Watch the video above. RELATED STORIES: Matthew Knowles Files Defamation Suit For Reports […]

Despite all the trash talk folks around the web have to say about Kim Kardashian, she’s truly got a style of her own that clearly she’s obsessed with. From her signature Herve Leger bondage dress to her sultry smokey eye, no one does it quite like Kanye’s baby mama! We caught up with the “Temptation” […]

It’s that time of the month and you have to cancel on your trainer yet again because your cramps are on ten! Story of most of our female sweaty lives. Well, since your Aunt Flow will probably continue to make her monthly visits I have done us all a solid and checked in with PMS […]

Many beauty girls may be intimated by the smoky eye, but when mastered it’s that perfect solution for any occasion. The key to the perfect smokey eye is making sure you spend time blending the light and dark colors of your palette. Colors like purple and gold, and peach and green mix well on any […]

When the weather gets hot and humid, figuring out what to wear can be a challenge. One piece that’s a mainstay for all women is the all-mighty Summer dress. Light in fabric, Summer dresses keep you cool when the temperature heats up, while never sacrificing your style. MUST READ: FAB FINDS: 16 Colorful Block Heels For […]

Bronzer can be tricky to apply. Too much and you’re face will resemble a bright red beet. Not enough and you’ve literally wasted those precious morning moments that you can never get back. I mean, it’s just not like foundation and is really made to make your life easier in the mornings. MUST READ: 10 Tips […]

Eating disorders are often times associated with specific races, age groups, and even career choices…think white teenage actress/models. But the truth is that eating disorders do not discriminate. According to the National Eating Disorder Association, 10 million American women suffer from eating disorders. This is not a Black v. White epidemic, and it certainly does […]

Remember when resort wear was a style of clothing for warm climate travels during the Christmas and post New Year’s Eve season? Jet setters took off in their caftans, breathable cottons and straw hats to hit the safari and headed to the leisure destinations of Cancun and Dubai. Well times have certainly changed. MUST READ: 20 Summer […]

I constantly wear a weave, with my hair braided underneath, so when I take it out, I look for products that can restore the moisture to my natural tresses. Any girl with a head full of Brazilian or Indian Hair will stress how important it is to keep your hair from breaking off and thinning–cue […]