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FIRST LOOK: Rihanna’s Leukemia PSA

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Rihanna recently shot a PSA for her “Believe Foundation” to raise awareness for leukemia.

In the PSA, the singer campaigns for bone marrow donations, stating how leukemia kills more children in America than any other disease. Rihanna is working closely with Pepsi’s Refresh Project to assist with funding for DKMS, which is currently seeking a $250,000 grant.

Take a look at the video:

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