Queen Latifah is getting ready to jump into the fragrance business. The actress/rapper is teaming up with Parlux Fragrance to develop her own perfume schedule for release in the fall of 2009.
When asked why she’s getting into the fragrance business, Latifah said:
“Beauty really does start on the inside. It’s like a state of mind, a state of love, if you will. So I see a fragrance as just a natural expression of this state of love: Scent expresses a woman’s confidence and sensuality, it’s how she embraces her body, her mind and her strength.”
Latifah will also appear in the print ads for her perfume.