Bennett started blogging about decor when she moved into her new place. Everything hot and haute in the home is her specialty. Not stopping at just her home, Bennett's decorative prowess manifested itself in fashion too. She teaches readers how to freshen up their wardrobes with the season's "must have" items. If you're ever clueless on what to wear or how to enhance your home, Bennett's got you covered.
When asked why she’s getting into the fragrance business, Latifah said:
“Beauty really does start on the inside. It’s like a state of mind, a state of love, if you will. So I see a fragrance as just a natural expression of this state of love: Scent expresses a woman’s confidence and sensuality, it’s how she embraces her body, her mind and her strength.”
Latifah will also appear in the print ads for her perfume.