Even with Gucci in his name and his love of the luxury fashion brand, Gucci Mane has finally become the face of the Gucci brand!
On Tuesday (October 1), the beloved rapper shared on Instagram the glorious campaign spread of his collaboration with the fashion company. Y’all, it’s truly awesome!
The “Gucci Cruise20” Collection—shot by filmmaker Harmony Korine—shows the Atlanta native in a series of scenarios including taking a bubble bath with his signature sneakers, playing the piano at a party to getting a massage.
“Proud to announce my #GucciCruise20 Collection with @gucci!!! Yo @alessandro_michele this collection is crazy ! #HarmonyKorine dope visuals! #ComeAsYouAre_RSVP campaign for the #GucciCruise20 Collection ITS GUCCI!!!!!!!!!!!!” he wrote in the caption.
We are definitely ready for the party!
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Getting ready for the party. The artist whose stage name pays homage to the House, #GucciMane @laflare1017 stars in the #ComeAsYouAre_RSVP campaign for the #GucciCruise20 collection, the image is also the cover of his new album #Woptober2. Shot by #HarmonyKorine, the new campaign is conceived by @alessandro_michele and art directed by @christophersimmonds. #AlessandroMichele
There’s no official word on when the apparel will hit stores.