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Like the name suggests, foundation truly sets the base for your beauty look, whether you’re opting for coverage that’s barely there or going ultra high-glam. And because foundation is so key to your final look, choosing the right one — in terms of color and finish — is crucial to achieving your desired result.

It’s hard to know where to begin when looking for your next favorite foundation, but Sephora has so many great options and they take the guesswork out of the equation. Not only that, they will even find your perfect shade match. We’ve highlighted five brands found at Sephora to test on everyday women of various hues with the help of makeup artist Starr Blackshere.

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.