Racist commercials keep coming out of the sunken place rabbit hole. Several ads have gotten major sideeye these past six months for antagonizing portrayals or messages about African Americans, including this recent ones from Heineken.
Chance The Rapper just checked the beer business for its commercial which says that “sometimes lighter is better,” a perceived reference to colorism and a promotion of the dangerous idea that lighter skin is more attractive than darker skin. The Chicago lyricist also said that companies may be purposely putting out obviously racist ads to get clicks.
The Heineken commercials also drew criticism from several people on social media.
Aside from Heineken, Dove dropped a crazy reckless commercial in October that showed a Black woman taking off her shirt to reveal a White woman. The backlash was swift: Many folks were not having Dove flaunt racism against Black women and making a mockery of the pain of skin-lightening treatments among darker-skinned women.
Nivea also made a commercial similar to Dove’s that wrongfully advocated for lighter skin. Billboards showing former Miss Nigeria Omowunmi Akinnifesi using the brand’s “Natural Fairness” moisturizer to lighten her skin were posted in October as well. The incident prompted a #PULLITDOWN campaign on social media.
On top of all of these beauty company blunders, clothing giant H&M made a major fail with its ad that showed a Black child model wearing a “Coolest Monkey In The Jungle” hoodie in January. Though it wasn’t a video, the picture was again recklessly racist. H&M lost credibility and had to close down its South Africa stores. When will retailers and companies learn?
SEE ALSO:
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The Blackest Twitter Reactions To Stormy Daniels’ Interview With Anderson Cooper
95 Photos Of Black People Marching For Our Lives
95 Photos Of Black People Marching For Our Lives
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Continue reading 95 Photos Of Black People Marching For Our Lives
95 Photos Of Black People Marching For Our Lives
Black folks were representing in full force at the dozens of March for Our Lives rallies held across the globe on March 24, 2018, attracting hundreds of thousands of students, activists, celebrities and other world citizens concerned about the disturbing levels of gun violence that plagues the U.S like no other nation. As the disproportionate victims of gun violence in America, Black people made sure their voices were heard. Have a look at the youthful faces of the country's current and future freedom fighters as well as their colorful, clever signs.
Chance The Rapper Criticizes Heineken’s Latest Ad That Alludes To Colorism was originally published on newsone.com
