Hellobeautiful Featured Video


Step into Project Haute and meet five unique women who will leave you feeling inspired.

Watch as Allison McGevna, the Vice President of Women’s and Lifestyle at iOne Digital, design a capsule fashion collection for her girls; #TeamBeautiful.

We will follow the production of the line, Haute by HelloBeautiful presented by Ford, from sketches to its debut on the runway at the launch of peer-to-peer shopping platform, Model Citizen, which was founded by Style and Beauty Editor and entrepreneur extraordinaire, Danielle James.

In this episode, Allie introduces us to the women who inspired her designs. Shamika Sanders is the vibrant Senior Entertainment Editor for HelloBeautiful. You’ll see the textured dress that shows off her personality and style. You’ll meet boho-chic Keyaira Kelly, Staff Writer and Producer, whose piece was inspired by her “flowology.” Finally, you’ll meet Charise Frazier, affectionately known as “CoCo Charise” (Anna Wintour’s favorite front row choice…once she meets her).

Don’t miss the behind-the-scenes moments and the process of creating a collection from sketch to reveal. There’s some serious #BlackGirlMagic happening here!