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Fenty By Rihanna Launch

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Rihanna has always been the queen of killing it–and her Fenty Beauty line is no different!

In terms of earned media valueher popular makeup line has been valued at $72 million in its first month!

According to Newsweek, this crazy impressive figure represents the potential value the new makeup brand would have raked in if one was to have paid for all the exposure on media platforms including social sites like Twitter, Instagram and YouTube.

But here’s the deal: She didn’t even have to do all that.

There have been hundreds of beauty bloggers, influencers and everyday women writing or recording their own testimonials for free about how amazing her products are and how the lines 40 foundation shades can match anyone’s skin. On Youtube, there have been roughly 132 million people (myself included) who have watched Fenty Beauty tutorials last month alone!

Fenty Beauty By Rihanna Launches At Harvey Nichols London

Source: Stuart C. Wilson / Getty

According to WWD, the brand also earned the third spot for September, beating out other major brands such as NYX, Benefit and Urban Decay. Even better: Fenty Beauty sales surpassed Kylie Cosmetics during the same month.

Clearly the singer’s massive success proves how powerful and profitable diversity can be in the beauty industry.

And Twitter is here for all of this:

Congrats Ri Ri!!!

BEAUTIES: Have you tried Fenty yet?


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Rihanna Launches Fenty Beauty at Sephora Times Square
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The grand return of the Melanin Awards amplifies and honors the finest Black-owned beauty brands with honest reviews, and discusses the evolution of beauty in Hip-Hop culture.