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Desiree Reid is the Executive Vice President of IMAN Cosmetics and Jay Manuel Beauty. We sat with this high powered exec to discuss the state of hair and makeup and the strides in the natural hair movement vs the makeup and beauty industry. She also shares the major key to making a difference and ensuring inclusion and diversity is here to stay within the industry.

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.