Sonya Eskridge is a writer from Maryland, who started her news career in radio at the age of 17. After graduating from Virginia Tech, she went on to write for a national publication where she was able to mold her personal voice. Always looking for ways to inform on important issues—or share her love of nerdy and girly things—Sonya thoroughly enjoys writing about a wide range of subjects.
MAC Cosmetics fans felt bamboozled after that highly publicized National Lipstick Day giveaway went completely wrong.
Beauty buffs across the nation set their alarm clocks for an early wakeup on July 29 as word got out that MAC was going to be giving away free full-size lipsticks to everyone thae came to their counters. No purchase necessary. Customers would have their pick of shades while supplies lasted. All customers had to do was show up and get their lipstick.
This sound like a once-in-a-lifetime promotion. What could have possibly gone wrong? Everything. Everything could have gone wrong. According to customer accounts on social media, it did.
First, there were insanely long lines.
The demand was so high that some shops even surprised customers by unexpectedly opening early.
Then, supplies varied greatly from store to store, and some of them were far more prepared than others. This meant that countless MAC lovers were simply out of luck. Revelist reports that some MAC counters had as few as 30 lipsticks to give away, while others had as many as 500. Supposedly, there was even one counter that only had 11 lipsticks to give away!
Worst of all, many MAC fans showing up to the counter with Ruby Woo dreams, soon found out that they were only being offered an oddly colored reality. Some were left with the impression that MAC was simply trying to off-load stock that was not selling.
Overall, the giveaway seemed like great deal for the girls that got there early to have their pick of the prime shades from the defunct collection. It wasn’t so great for everyone else.
Hopefully, MAC will learn from this debacle, if it chooses to run this promotion next year.