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Creativity is almost always a love-hate relationship. There is no secret formula to innovation and anyone who considers themselves a creative understands the process can be a fickle mistress. While it is a glorious and frustrating process, one thing that is certain: everyone’s creative process is their own. What works well for one person may not work for another.

In an attempt to crack the code for reaching a creative breakthrough, Team Beautiful challenged some of our favorite social media personalities, who have varying perspectives on just about everything in life, to examine their creative process.

Featured in the footage we have DJ Olivia Dope, who has spun for clients like Jennifer Hudson and Rita Ora, Cory Townes your favorite online contributor, our very own digital project manager Brandon Bouknight, Ashley Outrageous host of Cruise 95 on 1 AM Radio on Dash Radio popular New Jersey rapper Lil Larceny, and HB’s favorite eight-year-old Kennedy Miller.

While it’s unlikely you’ll be able to emulate the habits of these influencers, at the very least we hope to satiate your curiosity and leave you inspired.

The grand return of the Melanin Awards amplifies and honors the finest Black-owned beauty brands with honest reviews, and discusses the evolution of beauty in Hip-Hop culture.