Subscribe
Hellobeautiful Featured Video
CLOSE

French fashion company Saint Laurent has been asked to make changes to its latest campaign after numerous complaints were posted on social media regarding the company’s portrayal of women.

Advertising authority Autorité de Régulation Professionnelle de la Publicité (ARPP), received complaints from consumers after one ad featured a model laying on her back wearing fishnets, a fur coat and roller skates with her legs spread open while a second add featured a model bent over a stool. The faces of the models can barely be seen in either of the ads.

ARPP asked the fashion company to change the ads after causing a storm on social media in which people requested the ads be taken down. The advertising organization has asked Saint Laurent to take the ads down immediately.

What was also disturbing about the ads were the thinness of the models being used to advertise the brand. Complaints pointed out that this should be a concern because of the effect it could have on younger girls who may be conscious about their looks or weight.

Saint Laurent has yet to release a comment on the ads.

DON’T MISS:

Jazzy Jumpsuits: Who Styled This Saint Laurent Sequin Look The Best?

Did Nike Miss The Mark? Sports Commercial Upsets Muslim Women

MODELMONDAYS: Adwoa Aboah Speaks Up For Young Women Struggling With Self-Love

Let’s Get Lifted: 5 Ways To Boost Your Self-Esteem
0 photos

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.