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Recently, skin and hair serums have been all the rage. These formulas are more potent than their cream and moisturizer counterparts because they focus on the active ingredients and eliminate fillers. While a cream may have up to 10 percent active ingredients, serums can have up to 70 percent! These are the most potent products you can get over the counter without a prescription.

From anti-aging serums to eye serums to hair serums, here are five serums that will enhance and restore you to a youthful appearance.


I have been using this product and I’m loving it! I use it at night before I put on my moisturizer. The HydraFirm Serum is oil-free and helps repair environmental damage, increase collagen and elastin production, and improve firmness and hydration. If you have blotchy skin, it will reduce the redness as well! This is perfect for acne prone or oily skin types that don’t respond well to cream moisturizers.  This retails for $62. I’ve been pairing this with their Even Tone Cleansing Bar, which helps to fight inflammation and promote even skin pigmentation. I use it for preventative measures. Our Staff Writer, Keyaira Kelly, has been using it for the past week, and is noticing a difference in her no-makeup face.


Dr. Lili Fan is a scientist who believes in two forms of aging: genetic and environmental; however, environmental aging can be diminished. She’s an experienced biochemist, microbiologist, and practicing ophthalmologist who is focused on collagen. Her $65 eye serum will firm, lift, and revitalize against those crows feet! Remember: The area around your eyes is thin and sensitive, use your ring finger to tap gently — don’t pull.


This botanical age fighter is known to accelerate the skin’s natural renewal process. It’s a potent concoction of organic precious oils and flower stems to support your skin’s lipid balance and locks in moisture. It has great ingredients like organic cold-pressed argan oil to improve elasticity and smooth lines, as well as organic cold-pressed camellia seed oil which gives you UV protection, reduces scars, and gives your skin a radiant glow. It’s also non-GMO and organic, because if you wouldn’t put it in your body, why put it on your skin?


This Australian brand has a potent bioactive collagen boosting anti-aging face serum. It boasts mountain pepper, which contains anti-inflammatory properties. It also improves your collagen and smooths the texture of your skin. With the liquorice root extract, wild rosella, and kakadu plum, your skin is rich with antioxidants, reducing skin damage caused by the environment and the sun. It’s more affordable than the other options at $42.71. It is also organic.


Yes, there are even serums for your hair! Your hair takes a beating from the environment and exposure to the sun, too, so use this serum to help combat this. The Jamaican black Castor Oil and Sacha inchi provide anti-aging barriers and shields your hair from sun exposure. Tela is known for their 35 Certified Organic + Super-Fruit Blend that protects your tresses from pollutants that cause hair damage and color-treated hair to fade.

Beauties, serums are the over-the-counter way to deliver potent nutrients and protect your skin. Place on your skin when it is clean and before you put on your moisturizer, to allow your skin to absorb all the skin care goodness! With your hair, make sure it is clean and slightly damp when applying serums. Many hair serums contain oil, so dirty hair will just add to buildup.


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