Vogue is finally turning its attention to and embracing the Middle East.
Condé Nast International will launch a Vogue Arabia edition, with Saudi Princess Deena Aljuhani Abdulaziz serving as editor in chief.
This is a big move for the magazine that has ignored requests for Vogue Africa in the past. They also had Jonathan Newhouse, the chairman and chief executive of Condé Nast International, spew controversial comments 10 years ago, regarding a Vogue Middle East, stating the region had “an element that rejects Western values of freedom of expression, equality for women, and expression of sexuality.”
Vogue’s newfound openness to the Middle East might potentially be rooted in the rise of the personal luxury goods market, which has grown by 19 percent, reaching just over $9 billion dollars. This move will further position Vogue in the market.
Condé Nast tested the success of this region with its Condé Nast Traveller and Architectural Digest brands before deciding on Vogue Arabia.
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Vogue Arabia will launch online first, this fall, and move to print in spring 2017. The website will launch in two languages, English and Arabic, a first for the publishing company. This is the 22nd edition of Vogue for the print magazine.
It’s not Vogue Africa, but we are inching closer. Beauties, will you read Vogue Arabia? Take our poll, below!
PHOTO CREDIT: Getty
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