Interactive One, the definitive digital destination for African-American and Millennial audiences, announced the hiring of Kierna Mayo as the new Senior Vice President of Content and Brands, effective June 27.
Widely known as an industry-leading content creator, Mayo is an exciting addition to Interactive One. The award-winning former Editor in Chief, VP, Digital Content of Ebony magazine brings a wealth of experience and knowledge to her new position, having worked across multiple content areas and media platforms. Mayo joins the Interactive One family during a time of accelerating growth, as the company expands to reach a broader Millennial audience, while continuing to super-serve its core African-American base.
In addition to overseeing editorial direction and content strategy, Mayo will spearhead the expansion of video initiatives across iOne’s national brands – GlobalGrind, HelloBeautiful, NewsOne and TheUrbanDaily – as they further establish themselves as a source of video content central to Millennial and Black culture.
“As a visionary media executive, Kierna has an impressive range of experience in areas which span the breadth of Interactive One’s portfolio,” says, Detavio Samuels, President of Interactive One and One Solution. “She has a history of not only covering the news, but also creating the conversation, which is a lynchpin of iOne’s future content strategy.”
With over 20 years of editorial experience – starting out as an early hip-hop journalist and later co-founding and serving as Editor in Chief of the groundbreaking Honey Magazine – Mayo has been a pivotal contributor to many outlets, including BET Networks, Tyra.com, Essence, and Hearst Magazines. In her new role at Interactive One, she will continue her trajectory of innovation, leadership, and talent development.
“The chance to bring my creative vision to the suite of iOne brands is the career move of a lifetime,” Mayo shares. “As the digital medium continues to evolve, the opportunity to expand Interactive One’s brands, offerings, and connections with their audiences, is limitless. I am honored to join forces with the company and to help it grow to unseen heights.”
Interactive One, a division of Radio One, Inc., is the parent company of HelloBeautiful.
For more information on Interactive One, please visit, www.interactiveone.com
About Interactive One
Interactive One is the definitive digital platform for African-American and Millennial audiences, reaching millions each month through its suite of online, mobile, social, and content offerings. It owns and operates a number of branded destinations, including GlobalGrind (Millennials), HelloBeautiful (Women), News One (Affluents) and TheUrbanDaily (Men) – as well as digital destinations for dozens of local radio stations and syndicated radio talent. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans. Since then, its news, entertainment, video, and lifestyle content has driven its growth. For more information, visit www.interactiveone.com.