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Kendall Jenner (the only working Kardashian) has secured yet another campaign. Earlier this month her partnership with Magnum Ice Cream debuted at the Cannes Film Festival and now she can add global makeup conglomerate Estée Lauder to the mix.

Kendall Jenner Launches The Estee Edit at Selfridges

Source: David M. Benett / Getty

Kendall admitted while her family might be known for their contours, lips and lashes, for her, there are some days when less is more.

“If I’m just running errands, I won’t wear much makeup. I’ll throw on a really nice, light foundation, bronzer and some mascara. I’m pretty simple. It takes me 10 minutes tops.” ~ Kendall Jenner

Boasting 58M followers on Instagram and over 17M on Twitter, it’s no surprise that Estée Lauder tapped the 20-year-old model to serve as the face of Estée Edit, the section of the brand targeting selfie-obsessed Millennials. It will be exclusive to Selfridges London until it rolls out globally in July. Kendall helped create a 14-shade eye palette with matte and shimmer finishes incorporating her signature shade of purple. To further feed the Millenial lifestyle, there are two shades that give a glow-in-the-dark effect in black light with ultra-violet impact.

“The whole line is edgy and fun, and it was cool to be a part of it, and watch it grow and see it from the ground up.”

Kendall greeted a crowd of 200 fans, journalists, and friends of the brand that scored tickets to attend the launch on Thursday evening at the Oxford Street location. She signed autographs, posed for pictures, and seemed genuinely excited about the campaign.

Kendall Jenner launches The Estee Edit at Selfridges

Source: David M. Benett / Getty

The Kardashians-Jenner family are really building a beauty empire. Between partnering with major brands and creating their own, this family will continue to influence cosmetics and the beauty game.

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