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Los Angeles-based ethical lingerie brand Naja revealed a new campaign to promote its new line of bras and underwear, Nude for All, a collection of seven different shades of nude. The company has clearly seen the success of Nubian Skin and Nude Barre and is hoping for a piece of the shade-diverse pie.

The advertisement stars real women with a varying range of body types and occupations, including a lithe Venezuelan ballet dancer, a business school student as well as a software engineer. They also shed light on women past and present from history and social media to share uplifting stories and words of encouragement. Talk about women, power!

Naja was formed in 2013 by Catalina Girald, who now serves as CEO and Creative Director.  Golden Globe winner, Gina Rodriguez, who you might remember from her role on “Jane The Virgin,” came on board as co-founder of this initiative in 2015!

73rd Annual Golden Globe Awards - Arrivals

Source: Jason Merritt / Getty

The Nude For All collection features sizes XS to XXL and goes from A to DDD in bras. The brand cleverly matched their seven nude shades to foundations from MAC, Bobbi Brown, and L’Oreal to facilitate the shopping experience.

You can shop the collection online: here and see the ad’s throughout subways in Manhattan.

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