The apparel giant sits humbly at the top of the list with a brand value of $27.5 billion, Quartz reports.
No surprise here.
But what does come as a surprise, is the diversity of Nike’s US work force. According to an in-depth report, Nike claims 51% of their workforce identifies as non-white.
White employees are still the largest racial group in the company, but 21% of their employees identify as Black, 18% Latino, and 7% Asian.
Research cites diversity as having a large influence on the success of a company, so perhaps the colorful makeup of Nike’s workforce is the golden ticket to their sustained success.
While minority leadership roles continue to soar in the company, in terms of gender, 59% of managers are men and 41% are women. So although the company is making great strides, there is still some work to be done here for the ladies.
But all in all, Nike is definitely sending a message to other companies who are gunning for their spot on the list of most powerful brands: Diversity Matters.