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Amber Rose is seemingly trying to follow in the footsteps of her frenemy Kim Kardashian with her latest endeavor. The model recently launched a new app, “MuvaMoji”, not to be confused with “Kimoji“. Although both apps feature animated booty poppin, pole dancing and endless faces of the socialites to match your every mood.

Despite the similarities, Amber still has a legion of fans that she calls her “Rosebuds” and they helped to put $4 million into the former stripper’s pockets.

According to TMZ, Amber made approximately $2 million just for signing the deal with the company that developed the app and another $2 million the day the app launched. MuvaMoji is currently #1 in the iTunes app store meanwhile Kimoji has dropped down to #10.

We happen to be fine with the free smiley face emojis that came with our iPhone! But more power to Amber and Kim for continuing to find unique ways to monetize their brand.


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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.