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Ava DuVernay

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Ava DuVernay, F. Gary Gary, Lee Daniels, Banksy, Kenya Barris, Misty Copeland, and Marlon James are the Black faces that made Advertising Agency’s “The Creativity 50” list.

The list is comprised of the year’s game-changers in entertainment, the arts, pop culture, science, entertainment & more.

In the article, DuVernay is lauded for her vision for Selmaher appearance in the 2016 Pirelli Calendar, her sold out barbie doll, her direction behind the #blackgirlmagic heavy Apple Music commercials and last, but not least, her new series Queen Sugar for OWN.

If that isn’t one hell of a year, we don’t know what is.

In the midst of being a sought after producer and visionary, DuVernay stays grounded by adhering to this principle:

“I talk about serving the story,” she tells Ad Age. “The story is what we are there to preserve, protect, defend, present. We’re in service to the story; the story’s not in service to us. Actors aren’t in service to me. Crew is not service to me. We’re all in service to the story. And if you go into storytelling and creativity and the work we all do with a spirit of service–[that] we’re doing this for a reason–we’re telling these stories, creating these ads, we’re doing all of this to move people, move minds, expand imaginations, you become humbled in the work.”

With that goal in mind, illuminating our stories as black women is a huge priority for the director. She spoke candidly about what the Apple Music commercials, featuring Mary J, Kerry Washington and Taraji P. Henson meant to her:

“It was a celebration of womanhood, specifically, black womanhood. The parallels are pretty obvious. We don’t see as much as we would like, [images of] women being friends and free and unaffected by what men are doing, free of any kind of male influence.”

With her brilliant eye behind the lens, we are looking forward to DuVernay telling more of our stories in 2016 and for years to come.


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