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Weight Watchers newest spokeswoman, Oprah Winfrey is sharing more details on her $43 million investment in the company.

Since Oprah announced that she was affiliated with the company, the stock has doubled from $6 a share to over $13. And Oprah, who owns 10% of the company as well as 6 million shares was able to make back her $43 million investment in one day!

During an interview on The Ellen DeGeneres Show, the host asked why Lady O didn’t let her know about the stocks surge?

“…I didn’t tell you about it because I wanted to play the stay out of jail card” Oprah said.

“Had [you] made one phone call to me” Ellen said, “I couldn’t have put $40 million in but I could have put a little bit of money in.”

“No but we want to stay out of jail’ Oprah added. The mogul, who’s worth an estimated $3.1 billion said she had no idea the Weight Watchers stock would double.

We find that hard to believe given the success of “Oprah’s Favorite Things” over the past ten years. Any and every company from Uggs to Beats to the Kindle received a surge in sells from Oprah’s co-sign.

After seeing her colleague Martha Stewart go to federal prison for insider trading, we’re sure Oprah was smart enough to play it cool, especially on national tv. Did she at least let her BFF Gayle King in on the secret?

Click here to watch the clip.


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