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This just might be the year of the Zoe!

Zoe Kravitz is the new face of Alexis Brittar’s jewelry line. The line’s latest ads feature the it-girl-actress modeling Bittar’s couture pieces from its S&M goth-inspired fall collection, while showcasing Kravitz’s edgy style and confidence.

“I have always admired Zoe’s strong and unique sense of self,” said Bittar in a statement, according to The Hollywood Reporter. “I felt a connection and a kindred spirit in this girl, and knew that I had to work with her. Her inner strength and individuality are so apparent and makes the jewelry come alive.”

Sounds like a love fest all around. And yes, Zoe Kravtz is werking!

Bittar’s past campaigns have featured other bold women like Iris Apfel, Tavi Gevinson, Joan Collins and Lauren Hutton.

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